The Following actor Kevin Bacon has teamed up with the American Egg Board for its new marketing campaign, which aims to promote the nutritional benefits of eggs.

Bacon, who'll star in online video, print, digital and social media ads throughout the next year, said 'With a last name like Bacon, I'm the obvious choice, and I'm excited to be a part of the new Incredible Edible Egg campaign. I like the creativity behind the idea, and I've always been a big fan of eggs. They're a nutritional powerhouse and I never get tired of them because there are so many ways you can eat them'.